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Hi Designit team,

I am interested in the role of Senior Pitch Partner at DesignIt. In a sense, this is my cover-letter on the cloud :)

I have put together the key aspects of my profile that are most relevant for this position.

aka. the elevator Pitch

  • Proficient in design, building businesses, and product innovation 

  • 9+ years of experience ( 3years Hands-on digital design, 1 year building other’s ventures,
    and 5+ years in building my own venture )

  • Cofounded Greenopia, a design-driven product company in the green architecture space. 

  • Built it from scratch to a multi-crore business in a market that did not exist.

  • Recent exit after a successful venture deal. 

Now looking for a high impact role leveraging this combined skill set+experiences

Few notables in my design work

Comfortable with quick design sprints as well as long format classic design process
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Check out the detailed design process followed in PROVAC, and improved immunization system for urban care-givers.

Applying design to solve business problems

In Greenopia, I have applied design thinking to solve business problems that increased production capacity by 5x .
It deskilled a complex artistic process and allowed us to scale infrastructure rapidly.

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Check DETAILED CASE STUDY on how I used design to build a multi-crore business in a non-existent market. 

Hands-on design skills - digital & physical products and others too
  • Designed and built India’s first crowdfunded IoT gardening kit.

  • Raised USD 20,000 via crowdfunding in India.

  • Designed and built all aspects of the product from mobile app, physical product, IoT electronics,
    AI for plants, in-house in a shoestring budget. 

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Global perspectives
  • Winner of IxDA Global Student design challenge. ( See Winning Submission on: Future of Play )

  • Best project award in Indo-Russian Design challenge

  • Presented work in ACM’s Intelligent User Interface Conference (IUI) in Israel. 

Ability to pitch design-value to businesses

When a Global media company hired me to set up an experience design lab in India
  • During my stint in Crossworks (Subsidiary of WPP Media), I was specifically hired to set up an
    experiential design lab in India.

  • I was instrumental in building the experience design practice from setting up systems for creative technologies to hiring to pitching interaction design solutions to clients such as ITC, Nestle, Flipkart, IMAX, and the likes.


This was such a roller coaster ride for me and here is the detailed  case study of setting up Crossworks Labs.  

My closest experience to working in a creative agency

Influenced these Global brands to use Greenopia products

As cofounder, I led a small team (3 members) to win the trust of these global brands on our products and services

Check DETAILED CASE STUDY on how I used design to build a multi-crore business in a non-existent market. 

  • Have been freelancing for many years in UX/UI design for digital products, with a select few loyal clients and their direct referrals only.

  • Also as part-time, I work as a UX strategist and Consultant for independent design studios such as Border&Fall and Jaaga DNA in Bangalore

  • After NID, for a brief period I was working in Toronto in a wearable design lab. It was an interdisciplinary design unit exploring humanistic aspects of wearables. I was the interaction designer in the team.

Things I do for fun, with design

I think, at times, we take ourselves way too seriously :)

And at those times, I go back to a project that I thoroughly enjoyed working on regain the balance! Meet POE, the playful interactive urinal. 

That's all for now...

I am glad that you scrolled all the way down till here. 

I am interested to have to chat to understand this role and your expectations better. 

If you are interested too, let's talk.